Question :

(i) Outline the main options for trading between businesses and consumers.

(ii) Outline the reasons why a business may wish to adopt e-commerce.

(iii) Describe the main barriers to adoption of e-commerce by consumers and suggest how a company could counter these.

(iv) What are the different mechanisms for online auctions?

(v) Outline the stages in a strategic e-marketing planning process, for each stage noting two aspects that are of particular importance for e-marketing.

(vi) What different aspects of e-marketing should be monitored as part of controlling e-marketing? Name three examples of how technology can be used to assist monitoring.