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Mergers and Acquisition
Mergers and acquisitions (M and A) is a corporate finance strategy that helps companies to attain their objectives and financial goals. It involves selling or combining two diverse companies, usually with different value system and culture. Merger and acquisitions assists, or helps a rising company in a given industry to grow faster without having to create new business entity. Merger refers to companies that come together to combine and share their resources, be it human, capital or infrastructure, to achieve common objectives. Acquisition is a process where one company takes the controlling interest in another company. This is considered as takeover.
(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of i. PR and marketing and ii. PR and advertising.
A key to success in a global knowledge economy Knowledge is the key to success. Organisations have to appreciate the competitive advantage of knowledge. Knowledge acquired has
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