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Recognizing a Company's Strategy
1. A company's strategy is reproduced in its actions in the marketplace & the statements of senior managers regarding the company's current business approaches, future plans & efforts to strengthen its competitiveness & performance.
2. Diagram 1.1, identifying a Company's Strategy - What to Look For; show what to look for in identifying the substance of a company's overall strategy.
3. Once it is apparent what to look for, the work of identifying a company's strategy is mostly one of researching information about the company's actions in the marketplace & business approaches.
4. To maintain the self-assurance of investors & Wall Street, most public companies have to be fairly open to concerning their strategies.
5. Except for some about-to-be-launched moves & changes that stay under hush-up & in the planning stage. Here, usually a nothing secret or a strange about what a company's current strategy is.
Goold and Campbell identified three 'styles of strategic management', looking at ways in which control can be divided between senior management and individual business units.
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