Show the 4c''s in performance measurement, Strategic Management

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Q. Neely's 4Cs in performance measurement

1. Check position e.g. where are we now?

2. Communicate position e.g. to internal and external stakeholders.

3. Confirm priorities e.g. focus on goals that are viewed as more important.

4. Compel progress e.g. enhance performance through motivation and reward.

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