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How is sales forecasting affected in marketing management?
Sales Forecasting:
Forecasting is fundamentally the art of anticipating that buyers are probable to do under a specified set of state. Sales forecast is a commitment onto the part of the sales department and all of its divisions of the expected sales probable to be attained in a specified period at stated prices.
Sales Territory Management: To be efficient and effective the outside sales staff requires to be well managed and focused in their daily activities. The way they direct their
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