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Question 1:
(a) Explain a framework for a company to manage its application portfolio.
(b) Apply the application portfolio concept to show the different applications for a 5-star hotel.
(c) How would the application portfolio be different for a budget hotel?
Question 2:
(a) A new foreign university enters the Mauritian market and opts to target the market niche of local students who go abroad for studies. Explain how it can make use of ICT to differentiate itself strategically from the local competitors.
(b) How would a local competitor which is geared on cost-leadership make use of ICT?
(c) The Government needs to make Mauritius a knowledge hub. It has been said that not enough research occurs in Mauritian universities. How could the Government use ICT to stimulate research in the local universities?
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what is strategi means
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Task: Based on findings of Assignments 1 and 2 (including feedback on your assignments from your lecturer), you are required to develop a Strategic Marketing Plan for your selecte
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