Marketing plan, Strategic Management

Assignment Help:

The market plan should be made based on a Hot Dog Vending Cart which is actually a hypothetical company I have created that operates in the US. Besides selling hot dogs, I would be also adding to sell drinks and chips.  Starting with one cart, if business goes well,  it could be expanded by buying more hot dog carts and hire others to sell the food -- or rent the carts -- or rent carts with food - or do franchise. [ I leave it to you to be creative.]  These Hot Dog carts will be set-up in different locations including the beach and busy zones with heavy traffic of pedestrians.  [I also leave it to your discretion] At the beginning I would manage one hot dog cart with the expectation to have the business grow and hire individuals to handle the different carts.  The business could also be expanded to one or more foreign markets [specially needed for Part I].  This will be done by negotiating the location with different hotels -to set up the hot dog carts around the pool of the different hotels this way it will be exposed to tourists [this is just an idea perhaps you have better ones].

For Part I, I thought that Costa Rica would be a good foreign country to choose from because of the Location - the proximity of the United States to Costa Rica

  • Language - Spanish is the official language in this country. Although most business professionals speak English (U. S. Department of Commerce, CIA, IMF, EIU), I thought I could take advantage of my high proficiency with the Spanish language to facilitate my business relationships with the Costa Ricans.
  • Tourism - Costa Rica is a popular destination for tourists; it continues to bring in foreign exchange, as Costa Rica's impressive biodiversity makes it a key destination for ecotourism.

Related Discussions:- Marketing plan

Benefits of implementing an ebusiness strategy, Question: (a). What...

Question: (a). What are the benefits of implementing an eBusiness Strategy at Delta Airlines? (b). Identify the different virtual market places in the case study. (c

Management, What can middle managers do to moderate the distortions introdu...

What can middle managers do to moderate the distortions introduced by such biases?

#title ..core competencies , a. Core competencies are the collective ____...

a. Core competencies are the collective __________ in the organization

What is strategy & why strategy is important?, What Is Strategy & Why Strat...

What Is Strategy & Why Strategy Is Important? Managers at all companies facade three innermost questions in view strategically concerning their companies' current circumstances

Principles of hyper competitive strategies., how might the principles of hy...

how might the principles of hyper competitive strategy b apllied to a fashion retailing industry

Strategic management, 1. “A mission describes what the organization is now;...

1. “A mission describes what the organization is now; a vision statement describes what the organization would like to become.” Differentiate between corporate mission and strategi

Value marginal tradeoffs, Problem: Both person A and person B are purchasin...

Problem: Both person A and person B are purchasing bananas and apples from the same supermarket, where the price of a banana is $2 and the price of an apple is $1. Person A is curr

Development of an asset management plan, Write a submission to your chief e...

Write a submission to your chief executive officer of your organisation describing a strategy to improve the organisation's assets, their management, and the standard of service wh

Ray''s satellite emporium, Ray's Satellite Emporium wishes to verify the be...

Ray's Satellite Emporium wishes to verify the best order size of their best selling satellite dish (model TS111).  Ray has estimated the yearly demand for this model at 1,000 units

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd