Marketing plan, Strategic Management

Assignment Help:

The market plan should be made based on a Hot Dog Vending Cart which is actually a hypothetical company I have created that operates in the US. Besides selling hot dogs, I would be also adding to sell drinks and chips.  Starting with one cart, if business goes well,  it could be expanded by buying more hot dog carts and hire others to sell the food -- or rent the carts -- or rent carts with food - or do franchise. [ I leave it to you to be creative.]  These Hot Dog carts will be set-up in different locations including the beach and busy zones with heavy traffic of pedestrians.  [I also leave it to your discretion] At the beginning I would manage one hot dog cart with the expectation to have the business grow and hire individuals to handle the different carts.  The business could also be expanded to one or more foreign markets [specially needed for Part I].  This will be done by negotiating the location with different hotels -to set up the hot dog carts around the pool of the different hotels this way it will be exposed to tourists [this is just an idea perhaps you have better ones].

For Part I, I thought that Costa Rica would be a good foreign country to choose from because of the Location - the proximity of the United States to Costa Rica

  • Language - Spanish is the official language in this country. Although most business professionals speak English (U. S. Department of Commerce, CIA, IMF, EIU), I thought I could take advantage of my high proficiency with the Spanish language to facilitate my business relationships with the Costa Ricans.
  • Tourism - Costa Rica is a popular destination for tourists; it continues to bring in foreign exchange, as Costa Rica's impressive biodiversity makes it a key destination for ecotourism.

Related Discussions:- Marketing plan

A strategic vision is differ from a mission statement, A Strategic Vision i...

A Strategic Vision is Differ from a Mission Statement: Whereas the chief concern of a strategic vision is with "where we are going & why", a company's mission statement usua

What is the net cash flow for each year, Net Present Value (NPV) analysis i...

Net Present Value (NPV) analysis is a method of calculating the expected net monetary gain or loss from a project by discounting all expected future cash inflow and outflow to the

Describe porters five forces model, Question 1: a. Define strategic man...

Question 1: a. Define strategic management and how it can be applied in an organisation. b. When a company needs to adapt to change, what are the key strategic management qu

Functions of a performance measurement system, The functions of a performan...

The functions of a performance measurement system; - Publicise direction for 'everyone to follow' e.g. partners, managers, directors, team members and other stakeholders. -

Find the optimal solution, - Middle-East Incorporated (MEINC) Oil blends ga...

- Middle-East Incorporated (MEINC) Oil blends gasoline from the following components: Domestic Blend, Foreign Blend Source 1, Foreign Blend Source 2, and an Octane Additive used on

Evaluate the organisation''s strategic planning processes, Undertake the fo...

Undertake the following tasks : 1. Develop a position paper for enhancing the organisation's strategic capability by influencing the strategy in action. 2. Evaluate the organ

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd