Marketing plan, Strategic Management

Assignment Help:

The market plan should be made based on a Hot Dog Vending Cart which is actually a hypothetical company I have created that operates in the US. Besides selling hot dogs, I would be also adding to sell drinks and chips.  Starting with one cart, if business goes well,  it could be expanded by buying more hot dog carts and hire others to sell the food -- or rent the carts -- or rent carts with food - or do franchise. [ I leave it to you to be creative.]  These Hot Dog carts will be set-up in different locations including the beach and busy zones with heavy traffic of pedestrians.  [I also leave it to your discretion] At the beginning I would manage one hot dog cart with the expectation to have the business grow and hire individuals to handle the different carts.  The business could also be expanded to one or more foreign markets [specially needed for Part I].  This will be done by negotiating the location with different hotels -to set up the hot dog carts around the pool of the different hotels this way it will be exposed to tourists [this is just an idea perhaps you have better ones].

For Part I, I thought that Costa Rica would be a good foreign country to choose from because of the Location - the proximity of the United States to Costa Rica

  • Language - Spanish is the official language in this country. Although most business professionals speak English (U. S. Department of Commerce, CIA, IMF, EIU), I thought I could take advantage of my high proficiency with the Spanish language to facilitate my business relationships with the Costa Ricans.
  • Tourism - Costa Rica is a popular destination for tourists; it continues to bring in foreign exchange, as Costa Rica's impressive biodiversity makes it a key destination for ecotourism.

Related Discussions:- Marketing plan

Corporate parenting, Corporate parenting is a type of business strategy tha...

Corporate parenting is a type of business strategy that views a corporation in terms of resources and capabilities in an effort to develop business unit value, and align those busi

Write memo or email to develop telecommunication, Your assignment is to wri...

Your assignment is to write a memo or email based on the case below.Dropthe completed and final assignment in the assignment dropbox on Slate and bring a hard copy to next week's c

Linking strategic organizational, Linking Strategic Organizational Initiati...

Linking Strategic Organizational Initiatives to Purpose, Mission, and Vision Select an existing business that is entering into a new or emerging market for that company. You may

Market segmentaion, how to write an assignment on market segmentaion

how to write an assignment on market segmentaion

Feasibility concerns, Whether an organization has the resources and compete...

Whether an organization has the resources and competences to deliver a plan

Divisional structures – product organisation, Q. Divisional structures – pr...

Q. Divisional structures – product organisation? The functional structure is normally adopted by an entrepreneurial structure e.g. small business, because the organisation grow

Marketing plan, The market plan should be made based on a Hot Dog Vending C...

The market plan should be made based on a Hot Dog Vending Cart which is actually a hypothetical company I have created that operates in the US. Besides selling hot dogs, I would be

International aspects to transfer pricing, Q. International aspects to tran...

Q. International aspects to transfer pricing? The following issues can influence international transfer pricing decisions. Exchange rates e.g. fluctuations in global cur

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd