Marketing plan, Strategic Management

Assignment Help:

The market plan should be made based on a Hot Dog Vending Cart which is actually a hypothetical company I have created that operates in the US. Besides selling hot dogs, I would be also adding to sell drinks and chips.  Starting with one cart, if business goes well,  it could be expanded by buying more hot dog carts and hire others to sell the food -- or rent the carts -- or rent carts with food - or do franchise. [ I leave it to you to be creative.]  These Hot Dog carts will be set-up in different locations including the beach and busy zones with heavy traffic of pedestrians.  [I also leave it to your discretion] At the beginning I would manage one hot dog cart with the expectation to have the business grow and hire individuals to handle the different carts.  The business could also be expanded to one or more foreign markets [specially needed for Part I].  This will be done by negotiating the location with different hotels -to set up the hot dog carts around the pool of the different hotels this way it will be exposed to tourists [this is just an idea perhaps you have better ones].

For Part I, I thought that Costa Rica would be a good foreign country to choose from because of the Location - the proximity of the United States to Costa Rica

  • Language - Spanish is the official language in this country. Although most business professionals speak English (U. S. Department of Commerce, CIA, IMF, EIU), I thought I could take advantage of my high proficiency with the Spanish language to facilitate my business relationships with the Costa Ricans.
  • Tourism - Costa Rica is a popular destination for tourists; it continues to bring in foreign exchange, as Costa Rica's impressive biodiversity makes it a key destination for ecotourism.

Related Discussions:- Marketing plan

Strategic management, explain strategy as an organisational process

explain strategy as an organisational process

Sales Strategy for next 3 Years, Document printing company create 20 page s...

Document printing company create 20 page sales strategy for next 3 years to address Digital change and less future paper prints

Define strategic management, QUESTION 1 Strategic Management is current...

QUESTION 1 Strategic Management is currently the core of business policy discipline everywhere (a) Define Strategic Management (b) Write short notes on the four important

The strategic management process, what is the greatest takeaway from this c...

what is the greatest takeaway from this case in terms of strategic management

What do you mean by inventory days, Q. What do you mean by Inventory days? ...

Q. What do you mean by Inventory days? (Average inventory / Cost of sales)     x      365 days Average inventory can be arrived by taking this year's and last year's invento

Steady state system, Consider a community dining style restaurant such as B...

Consider a community dining style restaurant such as Benihana of Tokyo. Assumptions are as follows: When you admit a customer to the bar, the customer is assured a seat in th

Explain two-part tariff system, Q. Explain Two-part tariff system? With...

Q. Explain Two-part tariff system? With a two-part tariff system the buyer is charged: A transfer price equal to the seller's variable (marginal) cost for each unit sold

Demand curve slope, Why does the demand curve slope down? Bridgette has ...

Why does the demand curve slope down? Bridgette has an income of $480 which she uses to purchase only two goods:  CDs and mystery novels.  The price of a CD, P CD is $10, and t

Explain how material requirements planning improve operation, Explain how M...

Explain how Material Requirements Planning (MRP) might improve operations. Reduced stock holding MRP can simplify inventory control and levels of stock holding may be de

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd