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Q. How consumer behaviour is effected by attitude and attitude change?
Attitudes
Introduction. Consumer attitudes are a compound of a consumer's (1) beliefs about (2) feelings about (3) and behavioural intentions toward some object--within the context of marketing typically a brand or retail store. These components are out looked together since they are extremely interdependent and together represent forces that influence how the consumer will react to the object.
The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to
Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e
Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:
explain henry assael model
Q: How can you explain the concept of motivation and involvement? Ans: Motivation : Motivation demotes to the processes that cause people to behave as they do. Motivat
Export of Repaired Goods: Goods or parts thereof on being exported and found defective damaged or otherwise unfit for use may be imported for repair and subsequent re-export. S
Definition of Exchange Rate : A foreign exchange rate is simply the price of one country's money in terms of another country's money. In other words, the rate at which one country
State the meaning of Research. Introduction: Research is an art of scientific investigation. Research covers search for and retrieval of information for a particular purp
Q. Buying centre concept? Applying the buying centre concept The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the dec
PROMOTING PRODUCTS ABROAD : The various methods of export promotion usually adopted are advertising, direct mailing, point of purchase displays, and trade fairs and exhibitions. L
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