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Q. How consumer behaviour is effected by attitude and attitude change?
Attitudes
Introduction. Consumer attitudes are a compound of a consumer's (1) beliefs about (2) feelings about (3) and behavioural intentions toward some object--within the context of marketing typically a brand or retail store. These components are out looked together since they are extremely interdependent and together represent forces that influence how the consumer will react to the object.
mention and explain five measures that will make a displeased customer patronize the school canteen
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Q. Show the Major applications of consumer behaviour? Marketing strategy: The most noticeable is for marketing strategy or making better marketing campaigns. For instance by
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give the example on this... media planner must compute the cost per thousand persons reached by a vehicles
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