Goal

A goal is a statement of where the organization wants to be at a specified time in the future. The purpose of goals is to provide direction to the organization. The steps in goal setting process are:

• to scan the environment for opportunities and threats.
• to assess organizational strengths and weaknesses.
• to establish general organizational goals.
• to establish unit goals.
• to establish sub-unit goals.
• to monitor progress towards goal attainment and provide feedback as the cycle repeats.

This goal setting process takes place with the general and task environment of the organization.