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Question 1:
(a) Support systems are essential in the change process. What are the different levels at which support has to be initiated, developed and nurtured?
(b) Why is there a need for an ongoing monitoring of the change process? How can this be carried out?
Question 2:
(a) Distinguish between the internal and external environment in which organisations operate.
(b) What are the reasons why organisations at times bring in an external agent to carry out the change process? What are the potential drawbacks of such a move?
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discuss under definition the channel of marketing communication
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