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Question:
You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of 75%.
a. Discuss the geographical classification of markets as per the World Tourism Organisation?
b. Outline and explain your human resource planning approach?
c. Outline the different components of a marketing plan that you would gather data to achieve the targeted occupancy rate.
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What was the distribution of products in marketing mixed?
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just give an example of firm write about socially responsible indicating brief desciption?
What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro
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