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QUESTION 1
SWOT Matrix is one of the principal tools for strategic analysis. Referring to this matrix-
(a) Explain what you understand by internal analysis
(b) Explain what you understand by external analysis
QUESTION 2
Explain what you understand by segmentation and comment on the criteria of segmentation.
QUESTION 3
Comment on the concept of competitive advantage. Use specific illustrations for the destination of Mauritius
QUESTION 4
Elaborate on each of the steps of the methodology of strategic diagnostic
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Problem: 1 "Inventory control is an integral part of effective management." Discuss. 2 A large firm uses an average of 50 packages of copier paper a day. The firm operate
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