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1. Evaluate the impact of the iPad using Porter's competitive forces model.
2. What makes the iPad a disruptive technology? Who are likely to be the winners and losers if the iPad becomes a hit? Why?
3. Describe the effects that the iPad is likely to have on the business models of Apple, content creators, and distributors.
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If elasticity is -2, price is $10, and marginal cost is $8, should you raise or lower price?
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