Observation  Methods:

The  observation methods is the most commonly used  methods  especially in studies  relating to  behavioural sciences. In a way we all observe things around us but this  sort of observation  is not  scientific observation. Observation becomes a scientific tool and the methods of data collection for the  researcher when it  serves a formulated research purpose is systematically planned  and recorded  and is  subjected to checks and controls on  validity and  reliability. Under the observation  method the  information  is sought by way of investigator own direct observation  without asking  from the  respondent.

The observation Method may be used to study:

1. Sales  technique

2. Customers movement

3. Customer  responses in retail stores

4. Sock audit in retail stores for brands bought

5. Pantry check in the  kitchen of the housewife for brands bought.

6. Dust  bin  check at the  customers  house.

7. Poster research counting  the number of people  passing  by a poster.

8. Fashions  and style  acceptances.