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1).What are the primary implications of the material discussed in this chapter for strategy formulation? 2). When is a company's competitive advantage most likely to endure over time? 3). It is possible for a company to be the lowest-cost producer in its industry and simultaneously have an output that is the most valued by customers. Discuss this statement. 4). Why is it important to understand the drivers of profitability, as measured by the return on invested capital? 5). Which is more important in explaining the success and failure of companies: strategizing or luck?
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On the Direct Marketing Association website, what is interesting, how can companies use the website, what information is surprising and why?
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