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QUESTION 1
(a) Briefly describe the Kent and Taylor's five principles of dialogic communication.
(b) Explain using examples the principle of mutuality.
QUESTION 2
"The implications for today's managers are that to develop communicative competencies they need to accommodate both perspectives and this requires a reconceptualization of change communication as communication during change, rather than to communicate the change".
(a) Discuss the above with reference to the definition of organizational communication given in the text.
(b) Using a concrete example from your communication experience explain the implications for the educational manager of your institution.
VK Ltd a multi product company, furnishes you the following data relating to the year 2000. First half sales Second half sales Sales Rs.45000 Rs.50000 Total cost Rs.40000 Rs.43000
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