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Question 1:
(a) Total Quality Management (TQM) is an approach to improving the effectiveness and flexibility of a business as a whole (Oakland, 1989). Discuss three of the core principles of TQM.
(b) Benchmarking is the systematic search for best practices, innovative ideas, and highly effective operating procedures.
Explain the benefits and limitations of benchmarking.
Question 2:
(a) What do you meant by the term ‘SERVQUAL'?
(b) Using the SERVQUAL model, describe how an organization can assess its service quality?
b) An knowledge and awareness of multiculturalism may foster improved communication because: Employees can communicate better with one another in order to achieve organisati
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QUESTION E-Marketing is the use of digital technologies to help promote and sell goods or services. It is described as a revolution for the marketing industry. (a) List and
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OUR AIM IS TO BRING INNOVATION BY ADOPTING FOLLOWING STRATEGIES. - Competitive strategy: want to adopt competitive business strategy; we will attempt a sustainable competitive
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