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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Question 1: (a) Define the term "value". (b) Distinguish between functional value and emotional value. Illustrate by using relevant examples. (c) How can functional an
Production Process Let us begin our discussion with the production process. The production process for any project begins soon after the research and development department f
general aims of disaster management
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What is promotional Mix? Mention and explain the elements of promotional mix?
Force Account You have learnt that direct contracting is used under a limited number or exceptional circumstances without inviting any open bids. Force account is to make
Question Content: The content of questions will naturally be guided by the aims and needs of the researcher. Direct questioning is particularly useful for obtaining info
ALPHAETICO - CLASSED CATALOGUE: The alphabetico-classed catalogue may be considered as a combination or mixture of the best points associated with dictionary and classified ca
Explain what you understand by this statement in the context of strategic inventory management.
Question 1 Differentiate between identification based trust and calculus based trust. Question 2 M. Thomas, the Managing Director of a company has recently attended a w
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