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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
problems associated with ineffective management
QUESTION a) Describe cost benefit analysis as used to appraise large public sector investments b) Compare as well contrast cost benefit analysis with investment appraisal
Question : a) The process of reform and modernisation of the public sector in Mauritius started as far back as in the 1990s. What according to you have been the major pressu
QUESTION 1 (a) Compare and contrast the quality culture in a traditional and a TQM organization (b) What do you understand by the PDCA cycle? QUESTION 2 (a) Discuss
P roject Management Approach and Philosophy A philosophy is an outlook or a way of thinking about the field of application. A project management philosophy reflects the way an
why is it important for managers to understand macro economics
Question 1: (a) What are the main roles of Government in the economic development of a country? (b) What are some of the emerging issues affecting the role of Government?
Context Setting 'Context setting' implies that the significance and inter-relatedness of individual dataitems be made explicit, and piece of information in the entire scheme
frequent mistakes in planning process
QUESTION 1 Identify and explain the six concepts/components that are necessary for an effective TQM program. How are these related to Deming's 14 points? QUESTION 2 By
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