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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
QUESTION 1 Policy implementation is the most critical stage of the policy process. Critically analyse some of the main constraints that hinder the implementation of public poli
Links in InformationTransmission Chain: i) Sources of Generation: As discussed in Unit 1, the researchers and their employing oreganisations are responsible for generating in
Choice of Bindery: Factors to be Considered Outside binders are normally selected through competitive bidding or through free selection. Whatever the case, the librarians sho
Objectives of Resource Sharing The objectives implied in resource sharing activity are very idealistic in nature. They are mainly aimed at providing convenient access to info
Q uality assurance Assurance is the process of gaining stakeholders confidence by providing evidence that the quality-related activities are being performed effectively and th
Question 1: (a) Describe any two fishing methods and fish species caught. (b) List ten conditions of a fishing licence issued to a foreign vessel fishing in the EE
QUESTION Previously, there was much emphasis on preparation of the end state ‘master plan', which was assumed to be sufficient for guiding and controlling future development pa
Until recently, information consolidation products (ICP) were prepared by subject specialists themselves on the basis of the documents furnished by libraries and information center
Problem a) (i) Name the two primary types of Internet e-banking websites. (ii) Clearly differentiate between these two types of e-banking websites. (iii) Outline the ris
AA Code of 1908: Cataloging rules: author and title entries / compiled by Committees of the Library Association and the American Library Association. - English edition. - Lond
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