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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Reliability: Refers to the accuracy and consistency of a measuring tool. A measure is reliable when an individual remains nearly the same in repeated measurements. Re
A big multinational company wishes to employ a PR manager for all its PR activities. a) What according to you would be the advantages and disadvantages of having its own PR dep
Environmental Assessment and Management: 1. Using a case study area of your choice, explain and demonstrate different understandings of nature, environment and / or landscape
INNER FORMS OF A LIBRARY CATALOGUE: We have given you an overview of the physical forms of a library catalogue w their features, merits and demerits. Closely related to the ph
Question: (a) IT Service Support within the ITIL framework is divided in a number of processes. Compare and contrast the following processes: i. Incident Management and Prob
Product development cycle All products under development typically follow the cycle of market place-to-market place. The development starts with identification of a product in
SELECTION TOOLS: NON-PRINT MATERIALS The production and distribution of non-print materials, is a recent development and therefore not as well organised as in the ease of prin
Management by Objectives (MBO) Management technique is based on target-setting theory in which employees are given specific measurable goal to achieve. MBO has been shown to
Need for Several Entries A library catalogue can just meet any one type of user's approach like author approach, title approach, etc. We can also prepare catalogues, which ca
Let us review some questions that as a negotiator you can face while conducting a negotiation and the considerations to find answers to these questions: Framing the opening
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