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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
STACKING SYSTEMS: The main consideration in stacking is to achieve economy of space while ensuring ease of accessibility for the readers to the contents of the shelves. Space
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QUESTION 1 While managing institutions, managers have to deal with four variables (a) Identify and briefly describe these four variables (b) Using a concrete example expl
Question: "Resistance to change is not only a predictable part of change, it is perhaps the most difficult phase to deal with. People resist change for good reasons, even thoug
Problem 1 Many surveys have been carried out over recent years to try to evaluate why customers are lost. While the answers may vary by customer and organisation, survey after
Question 1: (i) Explain why it is not normally advisable to use the cost plus method in the pricing of rooms for first class hotels. (ii) Mention and explain four types of
Constraints to Successful Merger Integration Successful merger integration involves a number of constraints. Some of the key constraints include maintaining vital managers
1. What instructional technology and techniques does research prove are beneficial? Detrimental? 2. Does moving students from single-gender education to co-ed increase student achi
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