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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Keiretsu This is a Corporate conglomerates whose members are cooperate with each other for strategic purposes within the international business environment; a Japanese term.
Definition of Quality Quality can be simply defined as the measure of excellence. When a product is manufactured, the customer always looks for its quality, features
Steps in Developing a Questionnaire or Interview Schedule: a) Preliminary Decisions: Decide on the form that the schedule will take e.g. structured, unstructure
QUESTION Culture has become an essential element of the tourism system. Cultural tourism is also frequently quoted as being one of the largest and fastest growing segments of g
Comparative and Evaluative Survey: Comparative Survey: Let us suppose, you wish to compare the "perceived needs of rural and urban women in order to find similarities
Although tourism has brought economic benefits, it has significantly contributed to environmental degradation, negative cultural and social impacts and habitat fragmentation. Tour
CASE STUDY - CORPORATE LEVEL STRATEGY Why would Procter and Gamble (P&G), a company with 300 brands, five billion customers in 140 countries, and more food and beverage paten
FUNCTIONS OF DOCUMENTATION AND INFORMATION CENTRES: In general, a documentation or an, information centre brings to the attention of specialist users the current as well as r
what is an information resource management?
Stack Guides: Guides are to be put up at different places in the library in order to enable a user to find his/ her way into different parts of the library with minimum of ass
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