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(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of
i. PR and marketing and
ii. PR and advertising. (b) As a PR consultant propose a PR management model for PR planning, illustrate its components and support your answer with a diagram.
(c) Based on a PR plan, explain on the steps required for activating a PR campaign. Use a relevant example to explain the steps above.
(d) Explain the term "Reputation Management" and describe on the value of a company to have good reputation.
Weeding In course of time some books in the library become outdated (e.g. books with statistics). Some time later research result into making information in earlier edition
Problem QC is often performed by a team of professionals who use specific techniques. These techniques do vary depending on the intended measurement. Without QC techniques, a c
U nrecognised to institutionalised The Communities of Practice have many varieties of relationships to with the organisations which range from completely the unrecognised to
E l e ments of a strategic design The elements of strategic design are: V i sion: This is the big picture of where the organisation wants to be in the future. This ma
The sunshine Tomato Soup shippers produce tomato soup at three West Coast Canneries in Bakersfield, Phoenix and Eugene. The soup is shipped to four regional warehouses. Due to high
Physical forms of catalogue
scientists use what to find answers to problems
INFORMATION AND OTHER RELATED CONCEPTS: You may often hear or read in newspapers and other popular magazines about "exponential growth of information" or "explosion of informa
Skills in Literature Search: Expertise in literature search can be gained only by experience. Some attitudes or traits conducive to a good literature search are: imagination,
QUESTION 1 (a) Distinguish between conflicts of interest and bid rigging in public procurement (b) Explain the importance of a Code of Conduct in preventing corrupt practice
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