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Q. Explain the effective integration of information in enterprise-wide systems.
Enterprise-wide systems enable the consequence on various enterprise support resources or business processes to be forecast more precisely, while increasing or decreasing volumes produced or sold. These resources incorporated are not just production associated; they comprise forecasts for other support departments and even whole divisions. Enterprise-wide systems need effective integration of information systems for example, a central database.
Why it is important for marketers to fully understand today's consumer behaviour? Explain the factors that influence consumer's buying behaviour.
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