a. Describe who will be the CEO and his/her qualifications/experiences in the product/service industry, including both education and work and other relevant experiences.

b. Describe who will make your product/service, how, and where.

c. Describe how many employees you will need at startup, their particular expertise (e.g. marketing, financial, operations, etc.), and how they will be paid.

d. Describe what types of external advisors you will need and how they will be paid (e.g. lawyer, accountant, etc.)

e. Describe the legal organization of your business (e.g. sole proprietor, LLC, Partnership, C Corporation, S Corporation) and reasons for selecting this legal organization form.  Ref. pages 580-84.

Describe unpaid advisors who will assist you during startup and 3 years thereafter