Successful firms carefully balance Business Strategy, Organizational Strategy and Information Strategy to gain competitive advantages over other competitors. Market forces create the competitive situation for the business and are characterized by many competitors and a high level competition such that product differentiation becomes increasingly difficult.

(i) Clearly explain the differences that exist between Porter's competitive advantage and D'Aveni's Hypercompetition.

(ii) Critically elaborate and discuss with clear examples; the roles of Information Technology in Strategic Management