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Question:
Differentiate between Search Engine Optimisation and Pay per click marketing.
One of the fundamental shifts in Marketing in recent years has been the increased focus on responding to customer needs with the appropriate product or service rather than pushing products onto customers. Discuss and illustrate how Air France is exemplifying this shift through its Internet Marketing campaign.
Perform a situational analysis for Air France highlighting the strengths, weaknesses, opportunities and threats for the online sales of the company.
Formulate the e-marketing strategy that Media Contacts should employ for Air France, justifying your proposition.
Discuss whether Media Contacts should recommend a uniform strategy for Air France across search engine publishers.
Online Search Services Online search services also known as online systems suppliers search services, or online service spinners, are responsible for mounting databases on a
Problem: (a) Distinguish between a virus, a worm, and a Trojan horse. (b) A computer can be a target of a crime or an instrument of a crime. State three examples of each.
QUESTION 1 (a) Justify and explain with the help of examples, the five components which relates to Infrastructure of the E- Commerce Framework (b) Compare brick-and-mortar a
Question: (a) Companies use different types of enterprise systems (like ERP, CRM and SCM) to support their internal business processes and activities as well as external intera
WHAT IS THE PROCEDURE INVOLVED IN PLANNING AND DEVELOPMENT OF MIS
Management of Computerised Library Libraries and Information Centres are increasingly using computers both for managing their house-keeping operations as well as for providing
Uses of Internet Access in Libraries Users of Internet Access in Libraries and a web site, may be in a position to offer some of the under mentioned services to their users:
Question 1 The system development life cycle method can be thought of as a set of activities that analysts and designers and users carry out to develop and implement an informa
What should chantale do?
Stages in System Development Information professionals are mostly concerned with the first situation. In this context, the emphasis is on the systems requirements specificatio
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