Product Optimization

Sensory analysis during this phase of product development is critical and includes extensive evaluation with many kinds of tests, each playing a specific role in optimization of the new product. Trained descriptive panels are used to characterize the flavour profile and other characteristics compared to what is already in the market. Consumer panel are used to determine product acceptability and aid in defining the formula and product specifications such as moisture, oil, salt,  seasoning and oil flavour in fresh and aged products. Product testing by consumer panel can be conducted by the company developing the product or by an independent consumer evaluation agency.