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Q. Explain Operating profit margin - performance ratios?
Operating profit mar = (PBIT / Turnover) x 100%
This is the ratio of operating profit to sales or turnover. A high operating profit margin is due higher sales prices or low costs. Other factors to consider include inventory valuation, overhead allocation, bulk discounts and sales mix.
Low profit margins are not normally good news as it suggests poor performance. But there may be other factors to consider relating to the business activities and industry. For example the company may be entering a new market which requires low selling prices.
Ansoff Growth Matrix The Ansoff Growth matrix is a framework that helps firms to decide their product and market growth strategy . Market penetration In market penetration
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