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Choose an academic article and produce an academic review in which you analyse, criticise, and reflect on the paper, of no more than 1200 words. The summary should include some definitions and preferably challenging research questions in the field. This task is in of a secondary research nature. Critically review the paper evaluation its weaknesses and strengths. Also, student should analyse the paper and must suggest ways and opportunities of improving the paper, i.e. should analyse, criticize, and reflect on the paper.
It is student responsibility to choose an article from a high quality academic journal (not a professional journal, e.g Management Today, The Economist ... etc). An important objective is to sharpen your skills in evaluation other scholars' research.
The article should be recent (published after January 1st, 2005) and preferably empirical in nature (that is having a section with data).
Mensa
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After reading through the articles provided in your Assigned Reading and Research, Review one of the articles using the following format with the headings indicated in bold below:
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A) Producing new and better products or services B) Substitution of require by a related product or service C) Displacing consumer spending into latest unrelated products and
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