Explain longitudinal and cross-sectional research designs, Marketing Research

Assignment Help:

Discuss the difference between longitudinal and cross-sectional research designs.

Answer

Cross-sectional design is the most familiar and most common way of conducting marketing research. It includes collection of information from any given sample of population elements only once. Objective of cross-sectional design many times is to establish categories such that classification in one category implies classification in one or more other categories.

A longitudinal design is much more reliable than a cross-sectional design for monitoring changes over time as it relies less on consumers' mental capabilities and more frequently monitors events as close to their time of occurrence as feasible. Primary objective of longitudinal design is to monitor change over a period of time. It involves a fixed sample of population elements which is measured repeatedly. Sample remains the same over a period of time hence providing a series of pictures when, which viewed together, portray a detailed explanation of situation and changes which are taking place over a period of time.

 


Related Discussions:- Explain longitudinal and cross-sectional research designs

Analyse how globalisation influenced policies of a bank, Critically evaluat...

Critically evaluate the impact of globalisation (i)  Analyse how globalisation influenced policies and decision making on State Bank of India. (ii) Critically undertake the u

Brand promotion, brand promotion technique can benefit an organization by i...

brand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?

Prepare a note for declining sales of your products, Q. Prepare a Note for ...

Q. Prepare a Note for information of the Board of Directors on the reasons for declining sales of your Company's products for the quarter ending March 31, 2003? Ans. A p

Explain the marketer role, Q. Explain the Marketer role? _ Marketers t...

Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.

Marketing plan, is control and strengh is same in order to do the marketing...

is control and strengh is same in order to do the marketing plan ?.

Export under claim for rebate of duty , Export under Claim for Rebate of Du...

Export under Claim for Rebate of Duty on Excisable Materials used in the Manufacture of Export Goods (Rule 12 (1) (B)) Under Central Excise Rule 12(1)(B) rebate has been gran

Export claims, Export Claims: Authorised dealers are permitted to remit ex...

Export Claims: Authorised dealers are permitted to remit export claims by exporters on application by letter. The application contains particulars such as Reserve Hank Code Num

Limitations of the marketing research, Limitations of the marketing researc...

Limitations of the marketing research: Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an

Methods of dispute settlement , METHODS OF DISPUTE SETTLEMENT : There are ...

METHODS OF DISPUTE SETTLEMENT : There are many reasons due to which a dispute may arise between an exporter and an I importer. A common cause for dispute relates to quality. Und

Explain the nature of consumer behaviour, Q. Explain the Nature of consumer...

Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd