Explain longitudinal and cross-sectional research designs, Marketing Research

Assignment Help:

Discuss the difference between longitudinal and cross-sectional research designs.

Answer

Cross-sectional design is the most familiar and most common way of conducting marketing research. It includes collection of information from any given sample of population elements only once. Objective of cross-sectional design many times is to establish categories such that classification in one category implies classification in one or more other categories.

A longitudinal design is much more reliable than a cross-sectional design for monitoring changes over time as it relies less on consumers' mental capabilities and more frequently monitors events as close to their time of occurrence as feasible. Primary objective of longitudinal design is to monitor change over a period of time. It involves a fixed sample of population elements which is measured repeatedly. Sample remains the same over a period of time hence providing a series of pictures when, which viewed together, portray a detailed explanation of situation and changes which are taking place over a period of time.

 


Related Discussions:- Explain longitudinal and cross-sectional research designs

Post-shipment credit in foreign currency , Post-shipment Credit in Foreign ...

Post-shipment Credit in Foreign Currency : The exporters have the option of availing of export credit at the post-shipment stage either in rupee or in foreign currency. The credit

Newspaper of your choice, Using marketing theory and concepts critically as...

Using marketing theory and concepts critically assess the marketing strategy of a newspaper of your choice. You should start with a general evaluation of their marketing strategy a

Advance against incentives, Advance against Incentives : When the value of...

Advance against Incentives : When the value of the materials to be procured for export is more than FOB value of the contract, the exporters may get packing credit advance more th

Advance against retention money, Advance against Retention Money: Banks gr...

Advance against Retention Money: Banks grant advances against retention money, which is payable within one year from the date of shipment. The advances granted upto 90 days. If su

Major products exported , MAJOR PRODUCTS EXPORTED : Look at Table which sh...

MAJOR PRODUCTS EXPORTED : Look at Table which shows the major products exported from India and the changing pattern thereof over the last 40 years. It is clear from the above ta

Determining the prices and policy decisions, 1.  Your company manufactures ...

1.  Your company manufactures consumer products mostly in the pet products category. You have developed a new line of rather unique bird feeders for wild birds such as cardinals, f

Sources of literature, The sources of documentary information which can aid...

The sources of documentary information which can aid the process of locating literatures relating to selected research topics are: 1. Subject Catalogues of Libraries: These cata

What is neo-freudian theory, Q. What is Neo-Freudian theory? This theor...

Q. What is Neo-Freudian theory? This theory tends to highlight the fundamental role of social relationships in the formation and development of personality. Alfred Adler outloo

T, regression line drawn asY=C+1075x, where x was 2, and y was239, given th...

regression line drawn asY=C+1075x, where x was 2, and y was239, given that y intercept was 11

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd