Explain longitudinal and cross-sectional research designs, Marketing Research

Assignment Help:

Discuss the difference between longitudinal and cross-sectional research designs.

Answer

Cross-sectional design is the most familiar and most common way of conducting marketing research. It includes collection of information from any given sample of population elements only once. Objective of cross-sectional design many times is to establish categories such that classification in one category implies classification in one or more other categories.

A longitudinal design is much more reliable than a cross-sectional design for monitoring changes over time as it relies less on consumers' mental capabilities and more frequently monitors events as close to their time of occurrence as feasible. Primary objective of longitudinal design is to monitor change over a period of time. It involves a fixed sample of population elements which is measured repeatedly. Sample remains the same over a period of time hence providing a series of pictures when, which viewed together, portray a detailed explanation of situation and changes which are taking place over a period of time.

 


Related Discussions:- Explain longitudinal and cross-sectional research designs

What is the meaning of advertising, Problem 1 What is the meaning of ad...

Problem 1 What is the meaning of advertising? Explain the advertising pyramid with a neat diagram. Meaning Advertising pyramid Problem 2 What do you underst

Exemption under bond under rule 13, Exemption under Bond under Rule 13: ...

Exemption under Bond under Rule 13: The procedure under this Rule is similar to the one under Rule 12, except that under this Rule appropriate bond is to be executed. Under t

Advance against incentives, Advance against Incentives : When the value of...

Advance against Incentives : When the value of the materials to be procured for export is more than FOB value of the contract, the exporters may get packing credit advance more th

Give a overview of organizational buying behavior, Q: Give a descriptive ov...

Q: Give a descriptive overview of organizational buying behavior? Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre bu

Chocolate consumers feeling guilty for the wrong reasons, This brief case s...

This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu

T, regression line drawn asY=C+1075x, where x was 2, and y was239, given th...

regression line drawn asY=C+1075x, where x was 2, and y was239, given that y intercept was 11

Open policy, Open Policy : Also known as Floating Policy, it has much in a...

Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches

What are the different needs and motives of the consumer, Q: What are the d...

Q: What are the different needs and motives of the consumer according to which a consumer buy the product? Ans: Needs : Requires can be explained in the following manner:

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd