Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Discuss the difference between longitudinal and cross-sectional research designs.
Answer
Cross-sectional design is the most familiar and most common way of conducting marketing research. It includes collection of information from any given sample of population elements only once. Objective of cross-sectional design many times is to establish categories such that classification in one category implies classification in one or more other categories.
A longitudinal design is much more reliable than a cross-sectional design for monitoring changes over time as it relies less on consumers' mental capabilities and more frequently monitors events as close to their time of occurrence as feasible. Primary objective of longitudinal design is to monitor change over a period of time. It involves a fixed sample of population elements which is measured repeatedly. Sample remains the same over a period of time hence providing a series of pictures when, which viewed together, portray a detailed explanation of situation and changes which are taking place over a period of time.
Explain why survey method is so popular Survey method is popular for various reasons. One of the major reasons is that data collection is a function of correctly designing and
Ii is experienced that sometimes a vaguely formulated problems introduces many difficulties in proper decision making as well as to conduct true and relevant research. A proper def
Preliminary Research: Preliminary research is necessary to understand the problems environment. It involves. 1. Discovering and crystallizing the problem. 2. Describing the r
What are responses of researcher When responses are missing or inappropriate, researcher has three choices: (a) Researcher can sometimes detect proper answer by reviewing t
Whom do members of a sales force typically represent?
If asking custoemrs if they have problems, would it be exchange function of marketing?
what is consumer marketing?
SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi
Question 1 Describe the steps involved in healthcare marketing process Question 2 What is marketing mix? Explain the four P's of the marketing mix Question 3 Discu
OBJECTIVES After studying this unit, you should be able to: 1. Explain the meaning of exchange rate; 2. Describe various types of exchange risk; 3. Discuss the meas
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd