Ii is experienced that sometimes a vaguely formulated problems introduces many difficulties in proper decision making as well as to conduct true and relevant research. A proper definition not only arrives at an operational statement but it also uncovers the basic problem that underlines the symptoms which are to be solved. The followings are the main advantages of problem formulation:

a. It orients i ,e, brings into clear understanding of the relations and determines the position of decision maker and there searcher within the framework of classified marketing.

b. It tires to relate the problem with other marketing problems by finding hidden difficulties and new opportunities.

c. Suggests the source of data and facilitates their interpretation.

d. Determines the action needing priority and the one with needs more detailed investigation.

e. Enables the decision model to be well conceived.

f. Identifies the data relevant to the problem.

g. Pinpoints the gaps in the knowledge that may call for formal research