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1. What lessons about leading people and managing organizations does Zappos and its CEO, Tony Hsieh, provide? Explain your conclusions.
2. Each of the management challenges%u2014globalization; leading a diverse workforce; and ethics, character, and personal integrity%u2014have had an important impact on the evolution of Zappos. How has Zappos CEO Tony Hsieh addressed the management challenges of globalization; leading a diverse workforce; and ethics, character, and personal integrity? Describe the impact and give examples for each of the following challenges.
• globalization
• leading a diverse workforce
• ethics, character, and personal integrity
3. Natalie Zmuda, a reporter for Advertising Age, concludes: %u201CIt seems that Zappos is really the poster child for this new age of consumer companies that truly are customer focused. A lot of companies like to say they are, but none of them is as serious as Zappos.%u201D Do you agree or disagree with Zmuda%u2019s assertion that Zappos is much different than other consumer companies? Explain the reasoning behind your answer.
4. What particular aspects of Zappos would other organizations do well to emulate? Explain your answer
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