Could someone help me to figure out this case? Thanks very much. Alex Hamilton founded Hamilton Marketing Services in 1999 after leaving a major marketing consulting firm in Chicago. Hamilton Marketing Services focuses on small- to medium-sized retail firms and has been quite successful in providing a wide range of marketing and advertising services. A few weeks ago, a relatively new customer that Alex himself has been working with for the past several months called with an idea. This customer, a pet-grooming company, is interested in changing the way it prices its full-service dog-grooming service. The customer is considering two options: (1) a flat $40.00 per visit price and (2) a $30.00 per visit price if the dog owner signs up for a series of four groomings. However, the pet-grooming service is unsure how these options would be received by its customers. The owner was hoping there was some type of study Alex could have his company do that would provide