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Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
a. Focus
b. Diversification
c. Differentiation
d. Promotional
Terminology of Operation Strategy It might be useful just to put some description to the terms used repetitively in this section. Terminology of strategy Mission or
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