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Look into the future. Consider trends in society, technology, economics, environmentalism, and politics that can influence the future of W. L. Gore & Associates (Case 24) and Google, Inc. (Case 21). Be sure to look beyond each company's current market, product, and geographic boundaries. Identify two or three factors that are most likely to create dramatic turns in their future strategy. How can the organizations prepare today for what might happen in ten years?
1. What different kinds of management challenges these four CEOs faced as they took control of managing their different companies?
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