Explain behavioural segmentation, Business Management

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QUESTION

a) Elaborate on three advantages and three disadvantages of online survey.

b) One to one marketing is a type of relationship marketing. Explain what is meant by this statement.

c) Explain the following terms:

i. Behavioural Segmentation

ii. Marketing Mix

iii. Mouse traps

iv. RFM Analysis

v. SWOT Analysis

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