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Q. Explain about Trade receivable days?
{Yearend trade receivables / Credit sales (or turnover)} x 365 days
This is the average length of time occupied by customers to pay. A long average collection means poor credit control and henceforth cash flow problems may occur. Normal stated credit period is 30 days for most industries. Alterations in the ratio may be due to improving or worsening credit control. Major new customer pays fast or slow. Change in credit terms or early settlement discounts are offered to customers for early payment of invoices.
Integrated Marketing Communication (IMC ) and Marketing Channel strategy : Develop a promotional strategy addressing the advertising and sales promotion aspect of communic
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market barriers
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Tools to influence social control Mission statements for example purpose and goals promoted. Reward for example linking remuneration with performance. Punishment
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