Variations in Customer Contact - The Service Process Matrix, Operation Management

Assignment Help:

Variations in Customer Contact - The Service Process Matrix

The classification schemes so far discussed are 'one-dimensional' and do not adequately reflect the great diversity of service operations. In particular, the significant issue of customer involvement in the process is not explained. Of the many attempts to capture this aspect of service operations, perhaps the most useful is the 'two-dimensional' service-process matrix devised by Schmenner (1986), shown in the figure below. The matrix has two axes: 'degree of labour intensity' and 'degree of interaction and customisation'.


Related Discussions:- Variations in Customer Contact - The Service Process Matrix

Explain how did social media play a role in these uprisings, 1 What the spa...

1 What the spark that started the current uprisings in the Middle East? Explain. 2 Apply your knowledge of the importance of Rule of Law into the current uprisings in the Middle

Explain the terms dependent demand and independent demand, Question: (a...

Question: (a) With reference to examples you are familiar with, explain the terms dependent demand and independent demand. (b) Materials requirement planning is a techniq

Explain internet played a role in retailing transactions, Do wholesaling in...

Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. Has the emergen

Explain who is most likely to win the business, A Chicago-based manufacture...

A Chicago-based manufacturer is looking for someone to handle its shipments to the West Coast. In order to evaluate potential transportation providers, the manufacturer has develop

Public and private service sector - education, Public and Private Service S...

Public and Private Service Sector - Education 1. Life long learning; increased personal cost 2. Increase in competency/vocational qualifications 3. Global study on the

Explain nominal work groups and the delphi techniques, Nominal work groups ...

Nominal work groups and the Delphi Techniques are used as part of which risk management process? Answer Risk identification Risk assessment Risk monitoring and control

Calculate seasonal index for summer, The number of visitors at a theme park...

The number of visitors at a theme park by season and year has been recorded and is given in the following table- Quarter 2003 2004 2005 2006 Winter 48 51 43 18 Spring 55

Explain creation of a microsoft project file, Creation of a Microsoft Proje...

Creation of a Microsoft Project File Follow the instructions below to create a small project file to submit to your instructor. Instructions: Load Microsoft Office Project 2007 "tr

Explain mass customization and personalization, How can company use mass cu...

How can company use mass customization and personalization to decrease buyer power?

Explain team meetings can be helpful, Team meetings can be helpful. Interor...

Team meetings can be helpful. Interorganizational conflict is conflict that arises across organizations. What are sources of conflict?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd