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Factors contributing to competitive rivalry include
A) The corporate attitudes toward marketing strategies
B) Nature of the product and homogeneity of market
C) The support of the board of directors
D) The strength of international relationships
In designing the "marketing strategy" for your own business, how might you use "segmentation variables" to help you identify your "target market"?
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What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?
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