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Question:
(a) Services are usually produced and consumed simultaneously, and in many cases the customer has to enter the service facilities and be within the servicescape before he/she can make the purchase decision.
Using a service organisation of your choice, critically evaluate the servicescape dimensions and its impact on perceived service quality.
(b) Location is usually considered of particular importance in operations. Critically show four of the factors that affect location decision. Explain your rationale through examples of an organisation with which you are familiar.
What are the disadvantages of the chase demand strategies? The disadvantages of the chase demand strategies are as illustrated below: a. Over reliance onto flexible staff th
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1. How did the overall consumer behaviour of Burberry customers change from 2006 to 2010. 2. What measures did Burberry take to improve sales of Burberry merchandise, especially th
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The director of social services of a county has learned that the state has mandated additional information requirements. This will place an additional burden on the agency. The dir
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