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Elements of total quality management:
Employee involvement:
Employee involvement and team building helps in fostering collaboration, trust, open, honest communication and more structured and consistent approach to teamwork and problem-solving. Employee involvement means that each individual must take the initiative and not rely upon someone else. Everyone must understand the contributes equally and can only succeed through co-operation and support.
Error-free process:
The objective of TQM is to prevent waste, reduce costs and achieve more effective, efficient and error-free processes. The processes should provide a way to gain more knowledge to whole processes and to keep them open to critical analysis and evaluation:
Question 1: (a) Critically evaluate joint venture and licensing as global market entry methods. (b) Explain and illustrate how a geocentric approach to global marketing i
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