Elucidate the different types of exploratory research design, Marketing Research

Assignment Help:

Elucidate the different types of exploratory research designs.

Answer

Exploratory research design includes many qualitative data collection techniques like in-depth interviews, focus groups and projective techniques. In-depth interviews are one-to-one interviews with respondents whereas focus group involves a group of 6 - 12 respondents in a congenial setting. Focus groups is one of the most popular qualitative research techniques. Projective techniques involve various psychological testing like pictorial construction, sentence completion tests, word association tests and role plays.

They are used in understanding hidden associations in a consumer's mind. Qualitative data collection techniques provide a lot of rich information though at the same instance is hard to interpret and involves limitation with regard to generalizability, validity and reliability

 


Related Discussions:- Elucidate the different types of exploratory research design

Discuss the steps in creating a customer service strategy, Problem: A m...

Problem: A major differentiating factor for companies is the quality of Customer Service. (i) Give the reasons which justify the inclusion of Customer Service as an e

Explain spreading activation, Q. Explain Spreading activation ? Spreadi...

Q. Explain Spreading activation ? Spreading activation involves the proposal of one memory 'triggering' another one. For instance one might think of Coke every time one remembe

Role of export import bank, ROLE OF EXPORT IMPORT BANK: Export-Import Ba...

ROLE OF EXPORT IMPORT BANK: Export-Import Bank of India was set up in 1982, for the purpose of financing, facilitating and promoting foreign trade of India. It is the principal

Explain the typese of customers, Q. Explain the typese of customers? O...

Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra

Example to have the consumer reflexively, Q. Example to have the consumer r...

Q. Example to have the consumer reflexively? A special issue in memory are consequently called 'scripts' or procedures we remember for doing things. Scripts involve a sequence

Post purchase evaluation, Post purchase evaluation The EKB model was ad...

Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of

Marketer role to influence consumer behaviour, Q. Marketer role to influenc...

Q. Marketer role to influence consumer behaviour ? Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to r

Jobbers, total jobbers in India ?

total jobbers in India ?

Export under claim of rebate under rule 12, Export Under Claim of Rebate Un...

Export Under Claim of Rebate Under Rule 12(i) (A) Under the Central Excise Rule 12(i) (A), rebate of duty paid on export of duty paid goods shall be granted. The rule permits t

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd