Elucidate the different types of exploratory research design, Marketing Research

Assignment Help:

Elucidate the different types of exploratory research designs.

Answer

Exploratory research design includes many qualitative data collection techniques like in-depth interviews, focus groups and projective techniques. In-depth interviews are one-to-one interviews with respondents whereas focus group involves a group of 6 - 12 respondents in a congenial setting. Focus groups is one of the most popular qualitative research techniques. Projective techniques involve various psychological testing like pictorial construction, sentence completion tests, word association tests and role plays.

They are used in understanding hidden associations in a consumer's mind. Qualitative data collection techniques provide a lot of rich information though at the same instance is hard to interpret and involves limitation with regard to generalizability, validity and reliability

 


Related Discussions:- Elucidate the different types of exploratory research design

Define post-purchase evaluation, Q. Define Post-purchase evaluation? Po...

Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom

Examine the role and importance of marketing research, Question 1: "Mar...

Question 1: "Marketing research ethics refers to taking an ethical and above-board approach to conducting marketing research that does no harm to the participant in the process

General provisions regarding exports and imports, GENERAL PROVISIONS REGARD...

GENERAL PROVISIONS REGARDING EXPORTS AND IMPORTS : As you know that the policy aims at promoting the exports and liberalising the imports. Let us first study the general provisi

Steps in the marketing process, Q. Steps in the marketing process? Ther...

Q. Steps in the marketing process? There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is

Case analysis, Why was Cucina Fresca pasta successful? How would you compar...

Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?

Case analysis, Why was Cucina Fresca pasta successful? How would you compar...

Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?

Port procedures, PORT PROCEDURES : Export cargoes can be brought into the ...

PORT PROCEDURES : Export cargoes can be brought into the port only after the ship has been all owned a berth and declared for loading. Some port authorities in India require the s

Explain about marketing, Explain about marketing. Marketing is a pervas...

Explain about marketing. Marketing is a pervasive phenomenon in the current day world. Each day we are exposed to marketing of goods and services, as well as ideas. It may be d

Evaluating awareness and potential for IMC in b2b in pune, what will be the...

what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd