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Question 1:
(a) Define the term "value".
(b) Distinguish between functional value and emotional value. Illustrate by using relevant examples.
(c) How can functional and emotional value enhance the creation of genuine customer relationships.
Question 2:
Developing more loyal customers' increases revenue. A company has to spend to build customer loyalty. However, a company should invest in relationship building in such a way that costs do not exceed gains.
(a) Elaborate on the different levels of investment that a company can use for building customer relationships.
(b) Could companies invest in all levels of customer relationship building? Why?
(c) (i) Distinguish between the "functionally loyal" and the "emotionally loyal".
(ii) Which one is more important for a CRM strategy.
Title approach: Sometimes you may go to a library to get a document whose title you know. If the books in the library are arranged by title, it will meet your requirement. But
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T otal Quality Management (TQM) It is developed by W. Edwards Demming TQM is a series of business practices designed to monitor the quality of production throughout al
what is an information resource management?
Question: 1. (a) What do you meant by Maintenance strategy? (b) Name common Strategies and briefly explain them. (c) What are the steps that can be taken to improve
Question: (a) There are different types of advertising strategies adopted by Organizations in order to increase their sales force. The strongest advertising strategies
Card Form: Library catalogue in the card form is by far the most popular physical form. It is widely prevalent in libraries throughout the world including India. In this form
Library material arrangement: Irrespective of the category to which a library belongs, collection of a library is first broken into sequences. Depending upon the size of a li
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