Dimensions of common national cultures, Strategic Management

Hofstede's dimensions of common national cultures

Power distance. Extent to that people accept inequality of power.
Uncertainty avoidance. Tolerance for uncertainty or ambiguity.
Individualism /collectivism. 'Collectivism' strong affiliation for one another e.g. strong and cohesive groups. 'Individualism', individuals are supposed to take care of themselves e.g. a strong need for individual success.
Masculinity/femininity. Men's 'masculine' values e.g. very competitive andassertive, are comparativelydissimilar from women's 'feminine' values e.g. modest and caring. Masculinity is a culture with a strong requirement for assertiveness, achievement and materiality. Femininity is a culture where modesty, relationships as well as quality of life are considered more important.
Long-Term Orientation. Long Term Orientation e.g. perseverance, verses Short Term Orientation e.g. protection of reputation and traditions.

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