Hofstede's dimensions of common national cultures

• Power distance. Extent to that people accept inequality of power.
• Uncertainty avoidance. Tolerance for uncertainty or ambiguity.
• Individualism /collectivism. 'Collectivism' strong affiliation for one another e.g. strong and cohesive groups. 'Individualism', individuals are supposed to take care of themselves e.g. a strong need for individual success.
• Masculinity/femininity. Men's 'masculine' values e.g. very competitive andassertive, are comparativelydissimilar from women's 'feminine' values e.g. modest and caring. Masculinity is a culture with a strong requirement for assertiveness, achievement and materiality. Femininity is a culture where modesty, relationships as well as quality of life are considered more important.
• Long-Term Orientation. Long Term Orientation e.g. perseverance, verses Short Term Orientation e.g. protection of reputation and traditions.