What Is Strategy & Why Strategy Is Important?

Managers at all companies facade three innermost questions in view strategically concerning their companies' current circumstances & scenario: Where are we at the moment? -concerns the ins &outs of the companies present condition - its market rank, how appealing its products or services are to consumers, the competitive pressures it confronts, its strengths & weaknesses, & its current performance - Where do we want to go?-deals with the method in which management believes the company should be headed in conditions of growing the business & strengthening the companies market standing & financial performance in the years forward - How will we get there? - Concerns crafting & implementing a strategy to obtain the companies from where it is to where it wants to go.