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Question:
(a) The marketing officer of Pearona comes to you and states that he would like to make a re-branding campaign for this product as sales has reduced considerably. He has asked you for the following:
(i) A flowchart that could help him understand the design process
(ii) Using a brainstorming or any ideation method develop a slogan for the rebranding campaign
(iii)Show how this slogan will look on a billboard. Design can also be shown but principles of typography should be followed.
The NPV decision rules says that an investment with a NIL Net Present Value should be accepted.WHY?Example
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