Question 1 Explain the components of learning and also classical conditioning theory in brief

Question 2 Briefly discuss the decision-making models(any three)

Question 3 Write a short notes on the following-

                   A. Forms of Motivational conflict

                   B. Forms of Defense mechanisms

Question 4 Describe the levels of consumer decision making while buying

Question 5 Discuss the influences of the reference group and Applications of reference group in a company

Question 6 Explain the five categories of Adopters in innovation process