Question 1:

One important cause of ineffective public relations efforts is the lack of planning. Using evidence from any organization, describe the four-step planning process that may help public relations practitioners adapt their planning messages to other managers.

Question 2:

a) Describe ‘Ethics'.

b) ‘'Ethical decisions are based on a number of factors''. Enumerate them.

c) The PRSA ( Public Relations Society Of America) specifies six professional values which are the fundamental beliefs that guide PR behaviours and decision-making process. List and explain clearly what do you understand by each of these six professional values