Question 1:

(a) What is diversification? Distinguish between the different types of diversification.

(b) Give the advantages and disadvantages of these types of diversification.

Question 2:

Describe how the five forces of Porter's model can be used by organisations to develop strategy.

Question 3:

Discuss and describe the six elements of external environment analysis.

Question 4:

What is strategy and explain how it is developed?

Question 5:

What is strategic management? Describe its main features.

Question 6:

What is strategic change and how does it differ from operational change?