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Question 1:
(a) What is diversification? Distinguish between the different types of diversification.
(b) Give the advantages and disadvantages of these types of diversification.
Question 2:
Describe how the five forces of Porter's model can be used by organisations to develop strategy.
Question 3:
Discuss and describe the six elements of external environment analysis.
Question 4:
What is strategy and explain how it is developed?
Question 5:
What is strategic management? Describe its main features.
Question 6:
What is strategic change and how does it differ from operational change?
what have you learnt about business strategy?
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1. The development of the mass media has been shaped in fundamental ways by the fact that they have often been profit-driven. The commercial or capitalist context of media is evide
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