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Question:
A firm's connected activities are defined as those activities that the firm must perform in order to deliver its customer value. A firm's strategy is said to be sound when its connected activities :
- are consistent with customer value and scope - reinforce each other - take advantage of industry success drivers - are consistent with the firm's distinctive capabilities - make the industry more attractive to the firm
(a) Describe eBay activities and relate those activities to the above criteria.
(b) Consider an online auction platform and its corresponding brick and mortar equivalent. In your opinion, which model will have the highest barrier to entry and why?
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