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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
QUESTION 1 a) Explain what you understand by strategic analysis b) What tools are available for environmental scanning? Select one and discuss its main components, supportin
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QUESTION 1 (a) Distinguish between conflicts of interest and bid rigging in public procurement (b) Explain the importance of a Code of Conduct in preventing corrupt practice
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