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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
Information Services: In that part we shall discuss eight types of information services: Current Awareness Service (CAS) Selective Dissemination of information (SDI)
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The Integrated Management Project is designed to: develop your capability to think and act strategically test your ability to apply the concepts taught and techniques le
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