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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
ans
Surveys and Censuses There are also organisations which have been set up specifically to gather statistical information through censuses and surveys. This may be considered a
CHARACTERISTICS OF RESEARCH TOOLS: An ideal measuring instrument is one which results in measures that are relevant, accurate objective, sensitive and efficient. Measures wh
QUESTION 1 (a) Explain the BCG matrix (b) You are required to discuss the limitations of the BCG matrix as a tool/technique used in formulating corporate strategy QUE
Age of Inventory - evolution of catalogue: Such simple lists were attempted in good numbers in the succeeding periods (900 A.D. - 1100 A.D.). Louis Pious (814-840 A.D.) issued
Methods Following is a brief description of the prevalent methods of stock taking. Stock Verification by Accession Numbers: The accession numbers of the books from t
Library material arrangement: Irrespective of the category to which a library belongs, collection of a library is first broken into sequences. Depending upon the size of a li
Question: You have been appointed as the Estate Manager of La Gaulette Integrated Resort. The project has just started and you have been appointed during the construction phas
Information Systems Implementation 1. Will implementing SAP R/3 across the entire PCD division provide the division with a competitive advantage? Justify your answer carefull
Procedure: The actual process of document selection may be initiated in different ways. The acquisition staff take note of the desirable items and present them to the subject
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