Describe corporate identity management, Other Management

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Question :

(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"

i. Describe what you understand by corporate identity in marketing
ii. State how it is visibly manifested.

(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.

(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.

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