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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
Question 1: Using as example an event or conference and venue of your choice, explain how you would staff this event at this particular venue. Your answer should justify your c
Dictionary Catalogue: The general meaning of the word 'dictionary' is that it is a reference book, giving information on particular subjects or on a particular class of words,
In the early October, Gaetan Ah Kong, the owner of Chez Gaetan catering company, came into the service manager's office beaming. "We got the MUT party", he said enthusiastically wh
Approach of Readers for Documents: As stated earlier, documents can be arranged in libraries on the basis of the colour of the binding, the size, the language, the year of pub
Question 1: (i) Explain why it is not normally advisable to use the cost plus method in the pricing of rooms for first class hotels. (ii) Mention and explain four types of
Question 1 When you establish an export firm there are numerous regulations which have to be followed. List the steps in establishment of an export import firm. Describe the proce
Acquisition Section-Staff Activity Area of library building in libraray management The acquisition work consists of selection, approval (by competent authority, Library commit
a) Security issues are a major source of concern for everyone both inside and outside the banking industry. There are some security questions that need to be considered before dep
COMPONENTS OF HRD Organisations should facilitate Human Resources Development by allocating adequate resources to exemplify the HRD philosophy that valuing human beings consci
what is an information resource management?
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