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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
(a) Define the term Public Relations as per the British Institute of PR and explain the relevance and interdependence of i. PR and marketing and ii. PR and advertising.
AACR-2R Personal names consist of several parts and one of these is selected to form the entry element in a heading. The part of the name that intitates the heading is called
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Need for Several Entries A library catalogue can just meet any one type of user's approach like author approach, title approach, etc. We can also prepare catalogues, which ca
Subject Access to OPAC The typical OPAC interaction process requires the matching or crude translation of user vocabulary to system vocabulary. It became apparent that the am
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Classified Part It is the arrangement of entries of documents by class number that gives the systematic and structured display of subjects in a classified catalogue. It maps
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