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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
Need and Purpose The personnel of an organisation play the most vital role by converting all the other resources into tangible products and services.. Therefore attention to
T otal Quality Management (TQM) It is developed by W. Edwards Demming TQM is a series of business practices designed to monitor the quality of production throughout al
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The Kardex System: This system was introduced by the Remington Rand of India, Ltd. It is a type of visible record system maintained in a steel filing cabinet. Each unit cabine
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