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Question :
(a) "A Strong corporate identity helps reinforce a company`s brand image and supports its marketing activities"
i. Describe what you understand by corporate identity in marketing ii. State how it is visibly manifested.
(b) Corporate identity is often viewed as being composed of three parts; state giving two examples of each.
(c) State reasons for the need of an organization to build a good corporate identity.
(d) Describe "corporate identity management" and state with reasons any known local or international company where this type of management is imperative.
C reating multiple types of value The organisations which have taken the steps to cultivate CoP have found that the communities are exceptional among the organisational struct
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Branding started because companies wanted their services and products to be distinguishable from the generic dross of others and prepare an asset for the company. This is still the
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Hacker Hacker is one who delights in having an intimate understanding of the Internet workings of a system or computers and computer networks in particular.
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