Do it Right First Time : TQM adopt the policy of zero defect. There is no scope for rework and rejection. The right first time or zero defect is the result of an emphasis on prevention ,and diligent use of SPC ( Statistical process control ) SQC and data driven elimination of waste and error Effort is made for rigorous application of EPDCA approach which means.

Evaluate --> plan --> Do --> check --> Act

Continuous Improvement: The organization has to cope up with the changing requirements of the customers. The various factors in improving the quality may be change in environment development of new process equipments materials, innovations in a particular field advancement in technology, change in fashion etc. TQM strives for ever better quality, cost reduction to face competition and for the survival of the organization.