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You are considering shortly opening a copier serving center near a university. Your estimate of fixed cost is at $15,000 a year and the variable cost for every copy made is $0.01. You expect to charge your copier services at $0.05 a copy.
(a) What is your break-even point in terms of units of copies made?
(b) What is your break-even point in dollars?
Instant competition blinds a company to latent competitors who can demolish the old ways of doing business.
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