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Write a value proposition statement for mec

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Reference no: EM131094982

TOPIC AND SCOPE

This assignment will ask you to prepare a report on the marketing strategies of Mountain Equipment Co-op (MEC) using a number of the concepts discussed in class and in our textbook. Please see the specific areas to be addressed further in this document.

RESOURCES

  •  Mountain Equipment website: www.mec.ca
  •  Visit a store! Nearby stores are in Burlington and Toronto (if you live locally near McMaster)

AREAS TO BE ADDRESSED IN YOUR REPORT (continued on next page as well)

1. Write a Value Proposition statement for MEC. Two sentence maximum please.

2. Which of the five "Marketing Management Orientations" is best exemplified by MEC? Provide three supporting arguments for your choice.

3. List and explain three tactics employed by MEC to foster customer loyalty.

4. Describe MEC's target customer in terms of four specific demographic variables. For each demographic characteristic that you state, provide one or two examples of how MEC's marketing mix elements (4Ps) cater to that demographic.

5. Do you believe that MEC stores would be successful in China? Discuss three macro- environmental forces to support your answer.

6. Please refer to the following chart (from the chapter on Segmentation, Targeting and Positioning in your textbook) which summarizes possible Value Propositions. Which one of the five "winning value propositions" best fits MEC? Why?

Verified Expert

The submitted work is about the value propositions, marketing orientations, customer loyalty and demographic factors of Mountain Equipment co-op. there are six questions in the work and each answer except the first question is explained as per the suitability.

Reference no: EM131094982

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Reviews

inf1094982

3/18/2017 5:53:58 AM

HI thank you so much for getting this back to me so quickly. Everything looks pretty good however I am a little concerned with question #5, see below. The question is asking for 3 macro-environmental forces to support my answer with factual research and references to support each source used. Please clarify the 3 macro-environmental forces and their references? Thanks a lot for clearing my all doubts, you are amazing guys, thanks once again.

inf1094982

3/18/2017 5:53:28 AM

Thank you for the quote. Would the cost cover all questions in my assignment? Also, what other services do you provide? Please advise. That's great! What is the price in CAD funds? also, can I obtain a quote for another assignment as well? see attached. 21619753_1Communications-Business Report Outline Assignment 2.pdf Yes, I would like to proceed with both assignments but as I am a new user to your services, I would like to see the results for assignment #1 before proceeding with assignment #2. Can the discount still be applied? Great you should receive payment shortly.

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